7-Eleven Brings the Nostalgia to Life at When We Were Young Festival

This year marked a milestone for 7-Eleven’s partnership with Live Nation, a bold expansion from convenience aisles to concert stages, where music fans and memories collide. As the first-ever naming rights partner of the When We Were Young Festival in Las Vegas, 7-Eleven took its iconic brand energy straight into the heart of one of the most celebrated pop-punk events of the year.

Just like the festival’s nostalgic lineup of early 2000s legends, 7-Eleven tapped into that same sense of youthful joy and community that comes with hanging out with friends, sipping on a Slurpee, and soaking up the music. This wasn’t just a brand booth — it was a fully immersive experience designed to celebrate individuality, creativity, and connection.

At the center of it all was the 7-Eleven Hangout, a vibrant oasis where fans could cool off, recharge, and fully embrace the festival spirit. The Slurpee Truck was an instant crowd favorite, offering free icy drinks in a variety of classic and new flavors — including the festival debut of the Nerds Strawberry Slurpee, a sweet treat perfect for the desert heat.

Festival-goers lined up to show off their fandom at ELEVEnth Hour Tattoos, where custom temporary airbrush designs became one of the weekend’s hottest accessories. Across the hangout, guests could strike a pose at multiple photo ops, including a life-sized 7-Eleven storefront and a retro phone booth — each complete with a complimentary professional photographer to capture those perfect festival memories.

For those who wanted to stick around and chill, the brand made sure the vibes stayed high all weekend long with giant lawn games like Jenga, Connect 4, and cornhole. Everywhere you turned, people were laughing, connecting, and cooling off — all while celebrating one of the most iconic convenience brands of all time.

Beyond the hangout, 7-Eleven continued its celebration of nostalgia with the exclusive Emo Collection, available online at 7Collection.com. The capsule features limited-edition apparel and accessories inspired by both the brand’s iconic look and the festival’s emo-punk aesthetic — a perfect blend of throwback culture and 7-Eleven cool.

In every detail, 7-Eleven’s presence at When We Were Young showed just how seamlessly the brand fits into the world of live music. It wasn’t just a sponsor, it was a shared experience. Whether you were cooling off with a Slurpee, getting a tattoo, or just hanging with friends, the 7-Eleven Hangout turned festival nostalgia into something fans could taste, touch, and remember.