This year marked a milestone for 7-Eleven’s partnership with Live Nation, a bold expansion from convenience aisles to concert stages, where music fans and memories collide. As the first-ever naming rights partner of the When We Were Young Festival in Las Vegas, 7-Eleven took its iconic brand energy straight into the heart of one of the most celebrated pop-punk events of the year.
Read MoreAmid the chaos, energy, and nostalgia of the When We Were Young Festival in Las Vegas, one brand activation stood out as a perfect blend of fun, creativity, and thoughtful execution: 7-Eleven. Fans quickly discovered that the corner store giant had transformed a portion of the festival grounds into one of the coolest brand experiences we’ve ever seen, proving that even in the desert heat, a brand can deliver moments that feel genuine, interactive, and downright fun.
Read MoreThe 10th Anniversary of RISE Festival in the Mojave Desert came to a breathtaking conclusion on Sunday night, October 5th, 2025, leaving tens of thousands of attendees with memories they will carry for a lifetime. From the glowing art installations to the immersive musical performances, the festival’s final day perfectly captured what makes RISE unlike any other experience on Earth—a collective celebration of music, light, and human connection beneath the vast desert sky.
Read MoreAs the second night of the 10th Annual RISE Festival unfolded beneath the Mojave Desert sky, the energy was nothing short of transcendent. From dusk until the early hours of Sunday morning, tens of thousands of guests gathered under a canopy of stars, light, and sound to experience a lineup that perfectly captured the festival’s spirit—connection, creativity, and release.
Read More“The most unforgettable experience of my life.” “I will remember RISE forever.” “The most magical thing I have ever seen.” These were just a few of the tens of thousands of posts flooding social media following the 10th Anniversary RISE Festival in Las Vegas, held October 3rd through 5th in the vast openness of the Mojave Desert.
Read MoreFinally, Green Day took the stage at 8:05 to close the festival with a triumphant, career-spanning set. Billie Joe Armstrong’s absolutely relentless sincerity and call and responses were exactly what you would want and expect from a Green Day performance. The band tore through decades of hits: “Basket Case”, “American Idiot”, “Wake Me Up When September Ends”, “When I Come Around”, “Welcome to Paradise”, “21 Guns”… the list goes on and on.
Read MoreRoyel Otis brought jangly indie-pop energy to the Tiki Stage in the late afternoon, their shimmering guitars and earnest vocals making their set a breezy highlight. They played the two covers that have aided in their rise in fame (“Linger” and “Murder on the Dancefloor”) and their biggest track, “Oysters in My Pocket”, felt a lot bigger live than on record.
Read MoreOhana Fest returned for its ninth year at Doheny State Beach in Dana Point, California with a lineup of rock legends, modern pop/soul, and punk upstarts. Each day had its own distinct flavor, with the one constant being the idyllic backdrop of palm trees, sand, the pacific ocean, and, of course, Eddie Vedder.
Read MoreSeptember 26th at Italia Square in Tirana marked the explosive launch of this year’s Check In Festival, and one of the undisputed highlights of Electronic Night was a masterful DJ set from none other than Trentemøller. A legend in the electronic music scene, his presence alone electrified the crowd, but it was the way he curated the night that turned his set into a defining moment of the festival.
Read MoreOn September 27th, Italia Square in Tirana became the epicenter of raw power and passion as Eugent Bushpepa took the stage for Rock Night at Check In Festival. From the opening moments, it was clear that this was more than just a performance—it was a masterclass in hard rock energy led by one of Albania’s most commanding and celebrated voices.
Read More
