With $TUPID, O TH3 THOROUGH BABY plants his flag as one of St. Louis’ most compelling new voices, an artist who isn’t just rapping to impress, but rapping to testify. The track, the lead single from his new album, distills two and a half minutes into something potent, purposeful, and impossible to ignore. It’s short, sure, but there isn’t a wasted second.

Recorded at Sounds Studio in Cape Girardeau, Missouri, $TUPID carries the grit, hunger, and raw electricity of a rising artist with something urgent to say. O TH3 THOROUGH BABY’s delivery is tense, hitting with the weight of someone who’s fought through adversity and refuses to let the past define him. The track moves with the clarity of redemption, grounded firmly in his faith, shaped by the influence of his Lord and Savior, and sharpened by the kind of introspection that only comes from surviving real darkness.

Sonically, the single hits incredibly hard. Producer Dj Dub and engineer Gabe bring a rugged, unfiltered backdrop that amplifies O’s style rather than competing with it. The beat thumps with confidence, built around crisp percussion and a low-end that vibrates with a thiiiick bass. But it’s his voice that’s fully determined and overflowing with passion that drives the song forward. He blends pain and triumph, vulnerability and swagger, often within the same breath.

Lyrically, $TUPID is both a hometown shoutout and a personal statement. St. Louis runs through the track’s veins, from references to his roots to the way he carries the city’s legacy of resilience. This isn’t empty bravado, it’s storytelling born from struggle and strengthened by faith. The hook is undeniable, sticky enough to go viral yet grounded enough to reflect the depth of the message behind it. If you’re not repeating “go stuuupid” by the end of the track, you clearly weren’t listening.

You can expect even more grit, introspection, and nfiltered truth. O TH3 THOROUGH BABY isn’t following trends, he’s building a lane defined by authenticity and a relentless drive to evolve.

We’re so incredibly pumped for what’s next, but for now, go ahead and play this song loud to get into it all. Click those links below to listen in, follow along, and of course to stay tuned for the latest.

Listen to “$TUPID”

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O TH3 THOROUGH BABY sets a new standard on “$TUPID”