In an era where polished, formula-driven singles dominate playlists and algorithms dictate what we hear next, The JB Project arrives like a sudden jolt of electricity to the system. With “Consumption”, an immersive six-minute psychedelic rock anthem, JB, who writes, performs, records, mixes, and masters every note, lays down not just a song, but a manifesto. It’s raw, hypnotic, and brimming with an urgency that feels ripped from the veins of both the past and the present.

Recorded in the intimate confines of a bedroom studio, “Consumption” thrives on that very DIY spirit. Instead of striving for glossy perfection, JB embraces grit, atmosphere, and emotional flow. The result is a soundscape that moves like a storm cloud: unpredictable, thunderous at moments, eerily still at others, always charged with electricity. The drums, custom-programmed in Logic X, are less mechanical than you’d expect; they surge with a natural drive, propelling the guitars and vocals into a hypnotic trance. JB’s voice lands somewhere between a prophet and a poet, delivering lines with a sense of both warning and hope, echoing the impassioned, mystical energy of Jim Morrison.

The track’s theme is unapologetically relevant, America (and the world’s) obsession with consumption, and the spiraling consequences of greed. But instead of preaching from a pedestal, JB weaves the message into swirling riffs and lyrical depth, letting the listener feel the weight of excess as much as hear about it. The guitars grind and shimmer with a texture reminiscent of All Them Witches’ expansive desert rock, while the grooves mesmerize, luring you deeper into the song’s atmosphere. There’s a tension between despair and possibility, a sense that while overconsumption is an all-consuming fire, the path toward freedom and simplicity still glows in the embers.

JB isn’t interested in predictable verse-chorus patterns or catchy hooks designed for short attention spans. Instead, the song flows by pure emotion, evolving naturally like a conversation or a vision. This is music as art in its truest form; challenging, soulful, and unflinchingly expressive. JB’s goal, as he told us in our conversation, is to raise vibrations through music, to transmit love and positive energy into the universe. Listening to “Consumption”, it’s hard not to believe in that mission. Maybe we should all strive to live in a slightly less materialistic world?

At over six minutes, the song rewards you with a journey, one that’s quite spiritual. It’s rare these days to encounter music that feels this alive, this intentional, this human. The JB Project may be operating from the confines of a bedroom studio, but “Consumption” proves that art born from truth, soul, and fearless creativity can echo louder than anything engineered for mass appeal.

In a world drowning in noise, “Consumption” is a reminder to listen deeper. Don’t miss out on a fantastic conversation, but make sure to listen in and follow along for more by clicking those links below.

Listen to “Consumption”